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Who brand and sell it through their retail channels, leading to increased price for consumers. Making that particular argument void until they do.Īnd those numbers become somewhat irrelevant anyway since none of those cheap OEMs have a direct retail channel to consumers, forcing everthing to go through companies of various sizes. If we still are talking about the mini form factor, none of the cheap OEMs ship anything close to the numbers Apple does. No, because more often then not there number shipped is far lower then what cheap OEM will ship. “Apples advantage are simply numbers shipped.” If XP were as secure as OSX, and incurred no anti-virus subscriptions, the total lifetime cost of ownership of XP machines would be dramatically lower. It seems impossible but it is not: they key is just to take blood from the left arm as well as from the right arm…. This willingness on the part of the Apple buyer to continue funding over time, means that Apple can manage what appears to be impossible: charge a lower or comparable price at purchase time, use standard components, and make higher margins. The result is that the Apple buyer is paying more over the life of the product, and more of it is going to Apple.
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MAC MINI MEMORY UPGRADE 2006 SOFTWARE
Surely the answer may be that Apple can count on a revenue stream the OEM cannot: they can count on charging a hundred or so a year for OS upgrades for the indefinite future, and also can expect to charge for iLife and other software upgrades. So why should the OEM not be able to sell for the same or a lower price? Why would his costs be higher? Or put it another way, what is Apple’s advantage? We also know that Apple will have margins of 15 percentage points higher than the OEM. Now, why would this be so impossible? We know they are standard Intel chipsets, standard components, assembled by an OEM who has already produced the same form factor machine. The argument seems to be that it is going to be impossible for anyone else to make a machine in the same form factor with the same or better specs, and cheaper.